In their most tenacious effort to control the ‘spin’ on the worst oil spill disaster in US history, BP has purchased sponsored links at the top of internet search engines, Google and Yahoo. The top listed links direct people to BP's official company website for news and information on the catastrophe.
BP spokesman Toby Odone confirmed to ABC News that the oil giant had in fact bought internet search terms.
The words ‘oil spill’, 'BP oil spill', 'Deepwater Horizon' and 'oil spill response' are among several other related search terms that all lead to the top listed sponsored links purchased by BP.
BP has not been completely forthcomming with information on the oil spill, which has damaged the companies public image.
Shortly after the Deepwater Horizon exploded on April 20, 2010, BP executives quickly underestimated the size of the disastrous oil spill. Some suggest they did it to avoid costly EPA per-gallon spill fines. The less oil spilled, the lower the fines.
A month into the spill, the public learned through independent science, that the spill was in fact a million gallon a day gusher. BP got caught in their own lie when the used a syphon pipe in one of the broken riser pipes and proudly proclaimed that they were capturing 5,000 barrels of oil a day. With the oil obviously still gushing, they had to up their spill rate to explain the reported discrepancy in their earlier estimates.
As the dead bodies of birds, turtles and dolphins began showing up on land, BP used a private security company as their ‘oil spill police’ to try to keep photographers and reporters away from the true death toll from their spill. Tides of black goo lapping a shore lined in corpses did not portray the company image Tony Hayward wanted for BP.
The world is watching the Gulf of Mexico from airplanes, boats and satellite images. Buying the links listed first on internet search engines, which direct people to the BP company website, will not hide or erase the horrors of the apocalypse unfolding in the Gulf of Mexico from the Deepwater Horizon disaster.
Yet the question remains: If BP were not trying to influence information on the Gulf oil spill, why would they buy sponsored links?
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